There are a few major benefits of digital marketing: 

– You can focus your efforts on only the prospects most likely to purchase your product or service.

– It’s more cost-effective than outbound marketing methods.

– Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

Written by Lucy Alexander at hubspot

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